23A Your Ventures Unfair Advantage

1. Knowledge of dogs
Value
considering my product its very valuable
Rare
Many people have this
Inimitable
not super unique
Non- substitute
Could definitely be substituted
2. Knowledge on the difficulty of dog hair removal
Rare
Only someone with dogs and who values their looks would have this
Inimitable
Fairly unique
Non- substitute
Cant really be substituted
3. Access to other dog owners
Rare
Medium rare some people don't have this
Inimitable
Not unique
Non - substitute
Cant really be substituted 
4. Access to test subjects for my product
Rare
Not especially rare
Inimitable
Slightly unique considering the product
Non - substitute
Can be substituted
5. Access to pet stores with similar products
Rare
Semi -rare because of the organic pet stores i'm referring to.
inimitable
A little unique
Non substitute
No real substitution
6. Knowledge on making shedding minimal
Rare
Pretty rare
Inimitable
Unique
Non- Substitution
No substitution
7. Adequate budget for prototypes
Not especially rare
Inimitable
Slightly unique considering the product
Non - substitute
Can be substituted
8. Access to businesses to distribute product
Not especially rare
Inimitable
Slightly unique considering the product
Non - substitute
Can be substituted
9. Knowledge about public perception of dog covered clothes
Rare
Only someone with dogs and who values their looks would have this
Inimitable
Fairly unique
Non- substitute
Cant really be substituted
10. Access to experts on clothing for specifics on hair removal
Rare
Only someone with experience have this
Inimitable
Fairly unique
Non- substitute
Cant really be substituted
I think my most valuable asset is the access to other dog owners because ultimately they're the target and they can give me feedback to improve my product every step of the way. 

Comments

  1. Hi Rose,
    I agree that your strongest asset is most likely your access to other dog owners because of the learning opportunity they will provide. I think you show a lot of promise with the amount of resources that you already have in place to pursue a venture like this. You seem to be well educated on the subject and have access to the right people for answers and to allow you to test and be sure that your product works before it hits the market.

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  2. Hi Lainey,
    All of your ventures listed relate back to your understanding of your business venture. Not only is your knowledge of dogs helpful to understanding how your product is useful, but you also mentioned how you have access and knowledge to other pet owners who can explain that they also go through these same problems; and that a product such as this is something that they can benefit from.

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