25A Whats Next

Existing Market

It would make sense for a new brand of more masculine patterns. I think the deign concepts can be expanded. It's easy for me to make several lines with both more feminine and masculine designs.

I think I could also relate to different age groups. Some for teens and some for adults. The existing markets could be very inclusive.

New Market

Instead of going for more aesthetic people I could market as a profit to unemployed persons with pets who are interviewing for jobs.

Person 1 

20 living at home and looking for jobs

I think this would be a positive thing for me going out and looking for jobs but many of the jobs I'm looking at are virtual but even if it's a zoom interview I'd still wanna look my best. My dog sheds a lot.

Person 2 

41 lives alone with dog recently laid off

This is kind've a perfect thing for me as I begin to interview. I spend a lot of time with my pup and I get covered with dog hair. I try and get it off but I always find some when I go in the light but I don't have a lint roller. 

Reflect

I wasn't super surprising the feedback I got. I figured that older people would be more inclined to use my product. I don't think this would be better than my current product. 

I think all my assumptions were correct. The age range was exactly what I predicted. I don't think the market size would be as big thus creating less profit.