Create A Customer Avatar
What kind of hobbies does your customer have? What kind of car do they tend to drive? (What color is it?) What TV shows do they watch? Do they have children? Are any of them adopted? What are their favorite books, and who are their favorite politicians? How old are they? How old do they feel? And so on. The richer the detail, the better.
Since my product is more for presentable reasons stereotypical women would be more inclined to buy my product. This is also based on the fact it will come in various designs. I picture my customer to drive a red bug with a convertible top. They take pride in their appearance so their nails and hair are probably done up. They have a white dog, a lab that tends to shed a lot and they live alone(their dog is their best friend). They binge watch that 70s show and New Girl daily and read books about self improvement and self love. They're about 25 years old with a steady job and they frequently go out with friends and love interests but hardly have time for their busy life. That's why my product is perfect for them, it an on the go persons dream.
After you have created this customer avatar, I'd like you to answer this final set of questions: What do you have in common with the customer avatar? If you have anything in common with the avatar, do you think that is a coincidence? Why?
I definitely feel my dog is my best friend and I'm a very busy person. This product is one I wish I had for my self which is why I can relate so well and why I came up with it to begin with. I feel like my customer is living a version of my life in the future so I'll know whats best for them.
Hi Lainey,
ReplyDeleteI like the fact that you mentioned that, just like your customer avatar, your dog is your best friend and this idea stems from something you wish you had for yourself. For your idea, you also know from personal experience as to how your product will be beneficial to other consumers. Also, this specific creation of your avatar makes it easier to market to the target audience.